Online shoppers are spoiled for options, so it’s crucial to make their shopping experience as easy and smooth as is possible. Customers who experience a gruelling and confusing shopping experience could quit their shopping carts and leave negative reviews that could convince others to steer clear of the store.
These design mistakes can result in serious negative effects on your sales. Fortunately, many of them can be avoided by careful planning.
Low-Quality Images
Nobody wants to buy something that doesn’t make it look good. It’s essential to make sure you use high-quality images on your ecommerce website. Poor quality images will not only turn away customers, but it can also harm your brand reputation.
There is no Guest Checkout Option
Not offering the option of a guest checkout is another common mistake that can discourage potential buyers from making purchases on your site. Many customers are uncomfortable when asked continue reading this to sign up for an account, especially when they have to provide the details of their personal details like their email address. Instead, you should permit users to sign up with their social media accounts to streamline the process and minimize their privacy concerns.
Finally, another big ecommerce design error is having a messy and unorganized menu structure. It’s crucial to establish a clear strategy for how each page of your site will look, so that the navigation is intuitive and convenient for customers. Make sure that every page is organized in accordance with the type of content that it holds and make it easy for your customers to find what they’re looking for.